Winery MEMBERSHIP BENEFITS
Joining the Wineries of Santa Clara
Valley opens the door to powerful marketing
opportunities that enhance your winery’s visibility
and growth. You’ll become part of a vibrant
network of winery owners, vineyard
operators, and tasting staff, sharing insights,
strategies, and best practices to help your
business thrive—the benefits of collaboration
here are unmatched.
Beyond existing member perks, we’re expanding
the Santa Clara Valley Wine Trail. Partnering with
the county to install new road signage, we aim
to increase exposure for all 30+ member wineries,
bringing more visitors and boosting traffic
to your tasting room.
Membership is more than a listing—it’s a
strategic partnership that helps your winery
succeed while promoting the Santa Clara Valley
as a premier wine region.
REQUIREMENTS
…
Winery must be bonded and licensed
in the State of California
Winery must have a permanent public tasting
facility within the Santa Clara Valley AVA OR
produce a Santa Clara Valley-designated
wine with a public tasting facility.
Winery owners agree to participate in
WSCV fundraising events, which may
require wine to be donated.
Winery owners agree to participate
in the Wine Trail Pass Deck and provide
an offering to guests.
Winery owners or staff agree to assist with
tasks involved in hosting WSCV events.
PROMOTION OPPORTUNITIES
…
Website & Digital Presence
Your winery’s website link featured on our winery
page; included in our online and print Wine Trail Map
and on regional signage; access to our event calendar
(3,000 monthly visitors) to promote your events.
Wine Trail Pass
Your winery featured in the annual Wine Trail Pass,
sold in tasting rooms and online. Earn $20 for each
pass sold at your location.
Media & Public Relations
Sharing of your notable news, awards, and releases
through press channels reaching 200+ outlets; receive
media interview and editorial referrals; included in our
influencer visit list for media and bloggers touring
the region.
Events & Tastings
Invitations to participate in Vine to Wine in San Jose
(400+ attendees) and Corks, Kegs & ‘Que in Morgan
Hill (1,000+ attendees), with attendee email lists
shared post-event. Participation promotes your
winery directly to engaged consumers.
Local Outreach & Marketing
Promotion at local events, wine strolls, fundraisers,
and festivals attended by WSCV; your wines added
to the “Supporting and Selling Local Wines” list
distributed to downtown associations to encourage
restaurant placements; your events and news shared
on WSCV social media.
Recognition & Branding
Display the WSCV Wine Member sign at your winery
to highlight your connection to the region.
Social Media
We follow, comment and share your posts to
increase your engagement.
PARTICIPATION IN THE WSCV
…
Welcome & Introduction
Invited to the first Board meeting upon joining to
introduce yourself and your winery.
Ongoing Engagement
Attend monthly Board meetings to stay connected,
share proposals, or present new opportunities.
Leadership & Governance
Eligible to vote in annual Board elections, serve on
the WSCV Board, or chair/participate in committee
for event planning, booth staffing, and other initiatives.
SOCIALIZE & NETWORK
…
WSCV Mixers
Owners and staff are invited to attend our
bi-monthly mixers to network and taste local wines.
Members also have the opportunity to host a mixer,
sharing news about their winery and offering tours.
Annual Celebration
Join fellow members at our
Cheer to the New Year event.
Chamber Events
Gain access to mixers hosted by local chambers
where WSCV holds membership, expanding your
networking opportunities within the community.
COMMUNICATION WITH MEMBERSHIP & THE WINE COMMUNITY
…
Direct Access & Updates
Members have access to our membership email
lists (wineries, growers, associates) for business
purposes and receive timely updates from strategic
partners, including Visit Morgan Hill, Visit Gilroy,
Silicon Valley Chamber, Morgan Hill Chamber,
and Gilroy Chamber.
INDUSTRY COMMUNICATION
…
Stay Informed
Receive emails on industry issues, regulations, and
government actions forwarded from our partners,
including the Wine Institute and the California
Association of Winegrowers (CAWG).
SUPPORT & EDUCATION
…
Workshops & Learning
Invitations to workshops designed to help you
grow and strengthen your business.
Member Communications
Access to broadcast email support—we can reach
out to members or California regional associations on
your behalf for selling or sourcing grapes, equipment,
or other industry needs.
Wine Competitions
Assistance with the coordination of wine deliveries
for competitions.
Industry Guidance
We can contact the Wine Institute or CAWG to
provide answers on industry or state regulations.
Government Relations
Advocacy and communication support with local
and state officials, including County Supervisor Sylvia
Arenas and State Assembly Member Gail Pellerin.
ADVOCACY
…
Fair Compensation
Members are guaranteed $150 per case when
pouring at local festivals, with submission of the
policy document alongside festival applications.
Industry Representation
Through our partners, the Wine Institute and CAWG,
we advocate on behalf of California wineries on state
governance and ABC regulations.
ASSOCIATION BYLAWS
…
To further understand member obligations,
please download our bylaws here.